Ecommerce Guides

Let us help you build & maintain your store.

Selling online can be overwhelming to say the least. Volusion is dedicated to providing the most useful guides, tips and tricks for ecommerce websites. Whether you are just starting out or ready to take your online store to the next level, we’ve put together all the ecommerce materials you need to be successful.
                
                  Webinar
                
                  'Tis the Season to be Selling: A Guide to Your Best Holiday Sales Ever
                
                  Black Friday and Cyber Monday are the two most crucial days of the year for online merchants, and now’s the time to start preparing your store for success. 

Volusion has teamed up with PayPal for a special holiday-prep webinar where we’ll explain how to prepare your Volusion store and supercharge your marketing efforts for your most profitable holiday season ever!
                
                  View replay »
                
                  Blog article
                
                  10 Best Practices for an SEO-Savvy Ecommerce Store
                
                  Follow these SEO best practices as you launch your ecommerce website to increase your store's organic traffic and online visibility.
                
                  Read more »
                
                  Blog article
                
                  10 Cheap and Easy Ways to Perform Ecommerce Market Research
                
                  Wondering how to get started with your market research? We’re here to help with ten ways to develop an understanding of your industry and key demographics.
                
                  Read more »
                
                  Webinar
                
                  10 Proven Ways to Increase Sales Conversion
                
                  Volusion’s online experts provide 10 proven ways to help grow your online store’s revenue.
                
                  View replay »
                
                  Webinar
                
                  10 Secrets for Holiday Sales Success
                
                  Whether this is your first holiday season or you're a seasoned vet, we have valuable tips and secrets for you to implement as you ramp up to the holidays!
                
                  Watch video »
                
                  Blog article
                
                  10 Tips for Optimizing Your PPC Landing Pages
                
                  Optimizing landing pages for your (PPC) campaigns will drive more conversions for your online store. Check out these best practices on how to improve your PPC landing pages!
                
                  Read more »
                
                  Webinar
                
                  10 Ways to Skyrocket Sales to Your Ecommerce Store
                
                  Learn the basics of marketing your new online store! From search engine optimization (SEO) and PPC to Google Shopping feeds management and social media, register to see how you can use these strategies to boost visibility, drive traffic and make more sales.
                
                  Watch video »
                
                  Guide
                
                  101 Ecommerce Tips to Boost Holiday Sales
                
                  Use these tips to get into the holiday game and make this season the most profitable yet.
                
                  Download now »
                
                  Webinar
                
                  101 Ecommerce Tips to Boost Holiday Sales
                
                  Tips to prep your online business for this year's busiest selling season
                
                  View slides »
                
                  Infographic
                
                  11 Features of a High Converting Landing Page
                
                  Put your landing pages to the test with our infographic of best practices to boost your online store.
                
                  View infographic »
                
                  Blog article
                
                  3 Easy Ways to Create a Good (And SEO-friendly!) FAQ Page
                
                  A well-written FAQ page has two functions: it's a sales tool and it provides valuable SEO content. Find out how to create one here!
                
                  Read more »
                
                  Blog article
                
                  3 Simple Tips for Site Navigation and Category Structure
                
                  The structure of your online store can go a long way toward building trust with your customers, not to mention staying in Google’s good graces.
                
                  Read more »
                
                  Video
                
                  4 Ways You're Screwing Up Your 404 Page
                
                  Learn four common errors we see on clients’ sites
                
                  Watch video »
                
                  Video
                
                  5 Behind-the-Scenes Requirements for Solidifying Your Brand
                
                  Learn how to solidify your brand better than ever before.
                
                  Watch video »
                
                  Video
                
                  5 Crucial Steps to Starting a Successful Affiliate Marketing Program
                
                  Learn how you can have an army of salespeople battling to sell your products.
                
                  Watch video »
                
                  Video
                
                  5 Holiday Shipping Tips to Keep You Off the Naughty List
                
                  Learn how to get your products out the door, cheaper and faster than ever.
                
                  Watch video »
                
                  Video
                
                  5 Ideas to Convert More Online Holiday Sales
                
                  Learn steps you should take to prepare for holiday shopping
                
                  Watch video »
                
                  Infographic
                
                  5 Major Ecommerce Trends in the US
                
                  Check out our quick and easy infographic for some exciting statistics that are fueling our industry
                
                  View infographic »
                
                  Blog article
                
                  5 Online Marketing Best Practices for Local Businesses
                
                  Do you currently have a local store and are thinking of selling online? Keep in mind these internet marketing best practices as you expand your business.
                
                  Read more »
                
                  Video
                
                  5 Reasons Why Ecommerce is Growing at a Breakneck Pace
                
                  Learn five of the biggest factors positively impacting the online marketplace.
                
                  Watch video »
                
                  Video
                
                  5 Secrets to Researching SEO Keywords Like a Pro
                
                  Learn five of the biggest secrets that professionals use when conducting SEO keyword research.
                
                  Watch video »
                
                  Video
                
                  5 Tactics to Combat Negative Customer Reviews
                
                  Learn five favorite tricks to turn a negative review into a positive.
                
                  Watch video »
                
                  Video
                
                  5 Things You Should Know About Keyword Stuffing and SEO
                
                  Learn how often you should use certain keywords within your content.
                
                  Watch video »
                
                  Video
                
                  5 Things You Should Know Before Buying an SSL Certificate
                
                  Picking the right SSL certificate is an easy choice once you understand these important details.
                
                  Watch video »
                
                  Video
                
                  5 Things to Look for When Choosing a Web Designer
                
                  Matt shares his top 5 tips to help you choose a talented designer for your business and budget.
                
                  Watch video »
                
                  Video
                
                  5 Web Design Elements that Make Your Site Look Old School
                
                  Learn how to keep your site looking fresh and clean so it draw in customers and increases conversions.
                
                  Watch video »
                
                  6 Ways Remote Workers Can Highlight Their Leadership Potential
                
                  Just as in-house workers have aspirations to grow within a company, so do those working remotely. Learn more about effectively working from home here!
                
                  Read more »
                
                  Webinar
                
                  7 Deadly Sins of Ecommerce SEO
                
                  To climb the search engine ladder, our SEO team has identified 7 major mistakes your site might be guilty of.
                
                  View slides »
                
                  Blog article
                
                  8 Painless Ways to Turn User-Generated Data Into Profit
                
                  From Google Analytics to Volusion's own admin reporting feature, learn how to best improve your business and marketing tactics for the new year.
                
                  Read more »
                
                  Guide
                
                  A Guide to Choosing What Products to Sell Online
                
                  Everything you need to know to pick the right products to sell online.
                
                  Download now »
                
                  Guide
                
                  A Guide to Owning Your Online Store vs. Selling on Etsy
                
                  Ensure that your new ecommerce site is set up for wild success.
                
                  Download now »
                
                  Infographic
                
                  A Higher Converting Add-to-Cart Button
                
                  For best practices from some of the world’s top ecommerce sites, check out this handy infographic.
                
                  View infographic »
                
                  Blog article
                
                  AdWords 101: A Bidding Guide for Ecommerce Merchants
                
                  Effective Adwords bidding is an essential part of your online marketing strategy. Read our detailed guide to learn how to manage ad bidding on your store.
                
                  Read more »
                
                  Blog article
                
                  All You Need to Know About PPC Quality Score
                
                  Running a pay-per-click campaign in AdWords can be stressful, especially if Google determines that you have a low quality score. We're here to help!
                
                  Read more »
                
                  Webinar
                
                  An Introduction to the Volusion Platform
                
                  Join us for an introduction to Volusion's user-friendly, robust and intuitive ecommerce platform to learn how you can start selling online today.
                
                  View replay »
                
                  Webinar
                
                  Asking the Right Questions: How to Use the Scientific Method to Succeed with Shopping Feeds
                
                  Learn the five scientific method steps to take to ensure your Shopping Feeds are set up for success.
                
                  View slides »
                
                  Case Study
                
                  Basecamp Closeouts Shopping Feeds Case Study
                
                  After Volusion's Shopping Feeds experts helped Basecamp Closeouts refine their Shopping Feeds campaign, 71% of all revenue came from Feeds! Learn what worked for them.
                
                  Read more »
                
                  Blog article
                
                  Better Together: The Best Font Pairings for Ecommerce
                
                  Learn about the best ecommerce font pairings to use on your online store.
                
                  Read more »
                
                  Webinar
                
                  Black Friday & Cyber Monday Survival Guide
                
                  Key insights on customer buying behaviors, astounding ecommerce statistics and tons of tips to help you sell more.
                
                  View slides »
                
                  Case Study
                
                  Boat Lift & Canopy Advanced SEO Case Study
                
                  Boat Lift and Canopy provides high-quality boat canopy materials to keep boats lasting longer. Learn how Volusion's SEO services helped them improve transactions and boost their sales!
                
                  Read more »
                
                  Webinar
                
                  Building a Successfully Sustainable Social Strategy
                
                  From picking the right channels to building your fan base, learn to make the most of social commerce.
                
                  View slides »
                
                  Webinar
                
                  Category Page Optimization: Techniques for Success
                
                  The Do’s and Don’ts of Category Page Optimization for SEO & PPC
                
                  Watch video »
                
                  Case Study
                
                  Clothes to Perfection Shopping Feeds Case Study
                
                  A 2,450% ROAS (Return on Ad Spend)? We can do that! Learn how our Shopping Feeds team helped Clothes to Perfection boost their revenue for an exceptional sales season.
                
                  Read more »
                
                  Blog article
                
                  Creating Marketing-Friendly Product Names
                
                  Your product names carry beyond your product and category efforts, and carefully crafted titles can have a remarkable influence in your SEO, PPC and channel marketing efforts. Our specialists guide you through your top product naming considerations.
                
                  Read more »
                
                  Webinar
                
                  Creating a Custom Social Media Plan That Converts
                
                  Join our panel of experts for a how-to guide in creating a customized social strategy for your online business.
                
                  View replay »
                
                  Infographic
                
                  Cultivate Your Audience & Drive Engagement on Social Media
                
                  How to customize your content for each social media channel and yet create a unified brand experience.
                
                  View infographic »
                
                  Infographic
                
                  Cultivate Your Facebook Audience & Drive Engagement
                
                  Get tips that can help you double your likes, discover customer insights and keep your audience involved.
                
                  View infographic »
                
                  Infographic
                
                  Cultivate Your Pinterest Audience & Drive Engagement
                
                  Helping ecommerce store owners to effectively use Pinterest and succeed on the fastest growing social media network.
                
                  View infographic »
                
                  Infographic
                
                  Cultivate Your Polyvore Audience & Drive Engagement
                
                  This image-based social media platform is great  for stores focusing on fashion, beauty and home.
                
                  View infographic »
                
                  Infographic
                
                  Cultivate Your Twitter Audience & Drive Engagement
                
                  Tips for doubling your relevant content, making your tweets more searchable and doubling your audience engagement.
                
                  View infographic »
                
                  Blog article
                
                  DIY Responsive Design Part I: HTML Elements and Tags
                
                  In part 1 of our 3-part series, we introduce you to HTML elements and tags and show you how to use these to create responsive design pages on your website.
                
                  Read more »
                
                  Blog article
                
                  DIY Responsive Design Part II: Designing with Bootstrap
                
                  In Part 2 of our 3-part DIY design series, we share how your business can utilize Bootstrap to create responsive pages for your online business.
                
                  Read more »
                
                  Blog article
                
                  DIY Responsive Design Part III: CSS and Image Best Practices
                
                  In the last part of our DIY responsive series, we review CSS and image design best practices to help you create effective pages for your online store.
                
                  Read more »
                
                  Guide
                
                  DIY SEO Guide for Ecommerce
                
                  Learn on and off-page SEO best practices to implement today to drive traffic to your website.
                
                  Read guide »
                
                  Webinar
                
                  Demystifying SEO for Ecommerce: Your Top SEO Questions Answered​
                
                  View replay »
                
                  Blog article
                
                  Demystifying the H1 Tag
                
                  H1 tags can be a tricky topic to understand. Luckily, we have a basic guide to writing the most SEO-friendly H1 tags for your site. Read it now!
                
                  Read more »
                
                  Webinar
                
                  Design Best Practices and Tips for the Holiday Season
                
                  Learn the best and the worst design practices to keeping your site current.
                
                  View slides »
                
                  Blog article
                
                  Design Terms To Know
                
                  If you're working on your site's design but are feeling lost in design lingo, check out our design glossary, created by one of our own designers!
                
                  Read more »
                
                  Blog article
                
                  Design Your Way to Better SEO
                
                  Follow these simple steps to ensure that your web design is benefiting your SEO efforts.
                
                  Read more »
                
                  Video
                
                  Designing Your Store
                
                  Discover how to make your site look more professional with a new theme design and an eye-catching homepage image.
                
                  Watch video »
                
                  Blog article
                
                  Discover Ecommerce Opportunities With Google Analytics
                
                  Google Analytics collects a staggering amount of valuable information about your site. Read on to find out how to use it for ecommerce success!
                
                  Read more »
                
                  Guide
                
                  Dropshipping Ecommerce Guide
                
                  Dropshipping is a viable fulfillment method for retailers of all sizes.
                
                  Read guide »
                
                  Blog article
                
                  Earn Trust, Sell More: Become a Google Trusted Store
                
                  The only thing more important than an enjoyable shopping experience is a secure shopping experience. Become a Google Trusted Store and start selling more.
                
                  Read more »
                
                  Webinar
                
                  Ecommerce Boot Camp: Start Your Online Store in 60 Minutes
                
                  Learn how to turn your idea or startup into a successful online store.
                
                  View slides »
                
                  Video
                
                  Ecommerce Conversion Killers (And How to Stop Them)
                
                  You may be killing your conversions without even knowing it. Check out this video for my five biggest no-nos.
                
                  Watch video »
                
                  Blog article
                
                  Ecommerce Font Pairings that Look Good Together
                
                  Recommended font pairings for ecommerce websites. By using attributes like color, size, weight and classification you can create a pairing of “opposites.”
                
                  Read more »
                
                  Webinar
                
                  Ecommerce Predictions for 2015
                
                  A recap of last year's top events and bold predictions for 2015.
                
                  View replay »
                
                  Blog article
                
                  Effective B2B Marketing Strategies for Online Businesses
                
                  Learn more about the most impactful B2B marketing strategies to use for your online store. From SEO to site design, get the scoop on B2B best practices.
                
                  Read more »
                
                  Video
                
                  Establishing Your Brand
                
                  Get the scoop on registering a domain name, setting up company email accounts, and creating a logo.
                
                  Watch video »
                
                  Guide
                
                  Field Guide to Ecommerce Conversions
                
                  Convert more visitors into customers—and more customers into returning customers
                
                  Download now »
                
                  Blog article
                
                  Five Quick SEO Tips for Optimizing Your Product Descriptions
calability: Growing Your Goods from Guppies to Goliath
                
                  Optimize your product descriptions with these five tips and best practices from our SEO experts
                
                  Read more »
                
                  Webinar
                
                  Forecasting Ecommerce Trends in 2013
                
                  Insights on what you can expect in technology and consumer behavior this year
                
                  View slides »
                
                  Free Graphics
                
                  Free Graphics for Your Holiday Sale
                
                  Our expert team of designers has created just the graphics you need to promote your special deals and specials.
                
                  Download now »
                
                  Free Graphics
                
                  Free Graphics for the Fall Holidays
                
                  Get fall-ready with free graphics from our expert team of designers
                
                  Download now »
                
                  Free Graphics
                
                  Free Holiday Images & Graphics for Your Online Store
                
                  Spread holiday cheer with free holiday images created by the Volusion Design Services team!
                
                  Download now »
                
                  Free Graphics
                
                  Free July 4th Graphics
                
                  Grab customer attention with free graphics from our expert team of designers.
                
                  Download now »
                
                  Webinar
                
                  Free SEO Advising | Volusion SEO Live
                
                  Join Volusion’s SEO Live for free SEO advising and open Q&A with Volusion’s ecommerce SEO specialists.
                
                  Register now »
                
                  Free Graphics
                
                  Free Valentine’s Day Graphics
                
                  Treat yourself this February with these free Valentine’s Day graphics for your online store.
                
                  Download now »
                
                  Free Graphics
                
                  Free Valentine’s Day Images
                
                  Our Design Team is excited to share these free Valentine’s Day graphics.
                
                  Download now »
                
                  Guide
                
                  Getting Your Ecommerce Store Ready for the Holidays
                
                  Learn how to make this year your best holiday season yet!
                
                  Read guide »
                
                  Video
                
                  Getting to Know Your Volusion Account
                
                  Learn about the tools in your MyVolusion account, then explore the main sections of your store’s Admin Area.
                
                  Watch video »
                
                  Video
                
                  Going Live
                
                  Watch and learn how you can browse your store as a shopper would, while testing the checkout process along the way.
                
                  Watch video »
                
                  Guide
                
                  Google Trend Report & SEO Strategy
                
                  Get the lowdown on Google's most striking updates in this expert report.
                
                  Download now »
                
                  Case Study
                
                  Halo Headbands Advanced PPC Case Study
                
                  Learn how Volusion's PPC team helped Halo Headbands evolve their PPC campaign into a powerhouse for sales and conversions, increasing their PPC revenue by 824%!
                
                  Read more »
                
                  Webinar
                
                  Hidden Horrors to Avoid in Your PPC Campaigns
                
                  A live webinar that reveals the ten most common mistakes in PPC campaigns.
                
                  View replay »
                
                  Video
                
                  How Online Credit Card Processing Works
                
                  Gain a better understanding of how online credit card processing works.
                
                  Watch video »
                
                  Blog article
                
                  How To Diagnose a Site Organic Traffic Drop
                
                  Has your ecommerce site's organic traffic recently dropped? Not sure how to fix it? Check out this how-to for some tips to diagnose what's going on!
                
                  Read more »
                
                  Video
                
                  How To Write A Killer Ecommerce Return Policy
                
                  Learn how to write a headache-free return policy.
                
                  Watch video »
                
                  Blog article
                
                  How a Small Business Can Succeed on YouTube
                
                  It's surprisingly easy for a small business to craft video content that your audience really engages with. Learn more here!
                
                  Read more »
                
                  Blog article
                
                  How to Amplify Your SEO Strategy
                
                  Get all the info on social signals, authority and relevancy from one of our Search Marketing Specialists.
                
                  Read more »
                
                  Blog article
                
                  How to Choose Social Media Channels For Your Business
                
                  Should I use social media for business? Which are the best social media channels for me? The short answers are yes - read more to find out why!
                
                  Read more »
                
                  Blog article
                
                  How to Curb Abandoned Carts with Multiple Payment Options
                
                  Abandoned carts are an unavoidable facet of the ecommerce world. Here are some easy ways to curb cart abandonment!
                
                  Read more »
                
                  Video
                
                  How to Deal with Trolls on Social Media
                
                  Learn how to keep trolls at bay while helping your social channels blossom.
                
                  Watch video »
                
                  Blog article
                
                  How to Design an Online Store Logo
                
                  An online store's logo design is critical to the overall brand experience and professional appeal. Here are the important aspects of online store logo design.
                
                  Read more »
                
                  Blog article
                
                  How to Grow Sales with Email Marketing
                
                  Learn all about how to grow traffic and sales to your online store through email marketing!
                
                  Read more »
                
                  Blog article
                
                  How to Market Your New Online Store
                
                  Our experts will show you the fundamentals of PPC, SEO shopping feed management, social media marketing and much more! Watch now.
                
                  Watch video »
                
                  Webinar
                
                  How to Maximize Your Search Engine Real Estate
                
                  Now that the new year’s here, stake your claim to placement on the search engines and drive more traffic to your store! Learn more in our webinar.
                
                  Watch video »
                
                  Video
                
                  How to Push Customers through the Buying Cycle
                
                  Walk through the most common model of the customer buying cycle.
                
                  Watch video »
                
                  Webinar
                
                  How to Sell Clothes, Jewelry and Home Goods Online
                
                  Learn effective tips designed for marketing fashion ecommerce stores including clothing, jewelry, accessories and home goods.
                
                  View replay »
                
                  Video
                
                  How to Sell More with Facebook Ads
                
                  We've got the dos and don'ts, best practices and Facebook advertising tips you're looking for.
                
                  Watch video »
                
                  Guide
                
                  How to Sell Online
                
                  Everything you need to know about starting an online store.
                
                  Learn more »
                
                  Webinar
                
                  How to Sell Online with Volusion
                
                  We'll teach you the essentials of selling online, using our award-winning software as the basis for success.
                
                  View slides »
                
                  Guide
                
                  How to Successfully Switch to Volusion
                
                  Every migration project is different, but here are a few basic steps for a smooth migration.
                
                  Learn more »
                
                  Blog article
                
                  How to Take Amazing Photos of Your Products
                
                  If you're wondering how you can improve the photos on your ecommerce website, this is the post for you - check out our tips & tool recommendations here!
                
                  Read more »
                
                  Video
                
                  How to Write Effective Email Subject Lines
                
                  Learn how to send your open rates through the roof.
                
                  Watch video »
                
                  Blog article
                
                  Increase Your Online Visibility With Link Building
                
                  Link building can be kind of a complicated concept, but when it’s done well, the SEO boost it lends to your site is definitely worth the effort.
                
                  Read more »
                
                  Webinar
                
                  Increasing Conversions on your Online Store
                
                  Maximize your conversions by understanding the science of the shopping experience and buyer behavior.
                
                  Watch video »
                
                  Blog article
                
                  Inspiration to Implementation: How to Create your First Content Calendar
                
                  A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here!
                
                  Read more »
                
                  Video
                
                  Instagram for Ecommerce: What You Need To Know
                
                  Check out the latest video on Instagram to learn how to get started sharing images and selling more products!
                
                  Watch video »
                
                  Webinar
                
                  Into the Crystal Ball: Bold Ecommerce Predictions for 2014
                
                  Look into the future on major trends that will impact your online business this year.
                
                  View replay »
                
                  Blog article
                
                  Is Email Marketing Right for Your Online Business?
                
                  If you're wondering whether or not to incorporate email marketing into your ecommerce business' marketing strategy, this post is for you!
                
                  Read more »
                
                  Webinar
                
                  Jingle All the Way to the Bank
                
                  Holiday Predictions and Tips for Ecommerce Success​
                
                  View replay »
                
                  Webinar
                
                  Jumpstart Your Holiday Sales with Social Media
                
                  Get tips on creating an effective social media strategy to boost your brand awareness and revenue during the holiday season.
                
                  View replay »
                
                  Webinar
                
                  Keyword Hierarchy
                
                  Search engine optimization is crucial in this digital age. Having high quality SEO-savvy content will ensure better visibility in search results.
                
                  Watch video »
                
                  Webinar
                
                  Less Pain, More Gain: Realistic SEO Strategies
                
                  Volusion’s SEO personal trainers outline easy, moderate and more difficult SEO strategies.
                
                  View replay »
                
                  Case Study
                
                  MD Barber Advanced SEO Case Study
                
                  Hip barber equipment merchant MD Barber used Volusion's SEO services to increase their organic traffic by 45%. Learn about the strategies that launched their success!
                
                  Read more »
                
                  Webinar
                
                  Making Sense of Credit Card Processing
                
                  Learn the basics about credit card processing and merchant accounts
                
                  View slides »
                
                  Blog article
                
                  Making the Most of Your Store's Bandwidth
                
                  If you run your online store through Volusion, make sure you check out these simple steps to optimize your bandwidth usage and avoid any extra fees!
                
                  Read more »
                
                  Blog article
                
                  Managing Your Store On the Go
                
                  If you manage on ecommerce website through Volusion, check out our post on how best to do it from your phone with these top tips!
                
                  Read more »
                
                  Webinar
                
                  Marketing Tactics to Build Traffic and Convert to Buyers
                
                  Master the most effective marketing channels to build traffic for your site and convert that traffic into sales.
                
                  View slides »
                
                  Webinar
                
                  Marketing Your New Online Store
                
                  Learn all about PPC advertising, shopping feed management, SEO, social media and email marketing.
                
                  View replay »
                
                  Webinar
                
                  Marketing Your Online Store
                
                  A Q&A with a panel of experts to answer your biggest online marketing questions.
                
                  View replay »
                
                  Webinar
                
                  Marketing for Ecommerce: Live Q&A SEO, PPC, Social & More!
                
                  Rewatch our free webinar where our experts answer your online marketing questions covering PPC, SEO, Social, Feeds & more.
                
                  View replay »
                
                  Webinar
                
                  Maximizing Your SEO Efforts in 2015
                
                  Craft an effective SEO strategy that ensures the ongoing success of your online business
                
                  View replay »
                
                  Case Study
                
                  Medusa Skates Speeds to Online Success: A Case Study
                
                  What happens when you combine a passionate entrepreneur with a high-octane sport? Nothing less than an online sensation.
                
                  Read more »
                
                  Case Study
                
                  Ministry Ideaz Social Media Marketing Case Study
                
                  Building a brand is tough - but Volusion makes it easier. Learn how we helped Ministry Ideaz grow their audience on Facebook, Pinterest and more - leading to major improvement in social media-driven site visits and a 150% increase in organic traffic!
                
                  Read more »
                
                  Webinar
                
                  Missed Opportunities in Ecommerce Design
                
                  Learn all about the good, the bad, and the missed opportunities in design.
                
                  View slides »
                
                  Webinar
                
                  Move Customers to Conversion
                
                  Market your ecommerce site with a variety of tactics that appeal to a broad spectrum of shoppers.
                
                  View slides »
                
                  Video
                
                  My Ecommerce Sales are Slow. What the #$!%?
                
                  Before you freak out, ask yourself these questions to track down the culprit of slow sales.
                
                  Watch video »
                
                  Webinar
                
                  Optimize with Dropshipping
                
                  Join experts from Doba and Volusion as they discuss the fundamentals of dropshipping.
                
                  View replay »
                
                  Guide
                
                  Owning Your Online Store vs. Selling On Etsy
                
                  When it comes to selling your crafts or handmade goods
online, you have an important decision to make: do you list
your products on Etsy or sell through your very own online
store?
                
                  Read guide »
                
                  Blog article
                
                  PPC Advertising Tips for Local Businesses
                
                  Pay-per-click ads is a great way to target and advertise your store to reach your customers based on your location. Get started on local PPC with these expert tips.
                
                  Read more »
                
                  Webinar
                
                  PPC Strategies That Can Sink or Save Your Business
                
                  Learn the basics about Pay-per-click marketing
                
                  View slides »
                
                  Blog article
                
                  Paid Search Terms to Know
                
                  Are you thinking about starting to run your own pay per click campaigns? Or trying to learn more about it? Check out our PPC Glossary to learn more!
                
                  Read more »
                
                  Guide
                
                  PayPal Express Checkout's Impact on Conversion
                
                  Learn more about how PayPal Express Checkout increases sales.
                
                  Read more »
                
                  Video
                
                  Pinterest for Ecommerce: Protips for Your Promoted Pin Plan
                
                  Join our social media gurus to learn how to turn your Pinterest board into a selling tool with promoted pin advice and other best practices.
                
                  Watch video »
                
                  Case Study
                
                  Police Tees Advanced SEO Case Study
                
                  This creator of officer-inspired apparel improved their sales by 54% with the help of the Volusion SEO team. Learn what worked for them!
                
                  Read more »
                
                  Case Study
                
                  Poplollies Boutique PPC Case Study
                
                  Poplollies Boutique is fun, creative beading retailer with a fun, creative audience. Learn how our PPC team crafted ads that resonated with that audience, for a 1,265% increase in PPC clicks since the project's inception!
                
                  Read more »
                
                  Blog article
                
                  Post Holidays PPC Checklist
                
                  Check out this post for items that should be on every post-holiday PPC to-do list.
                
                  Read more »
                
                  Blog article
                
                  Preparing for Launch: Don’t Forget These Details!
                
                  If you're about to launch a new ecommerce store with us here at Volusion, make sure you read this post for some valuable tips and reminders!
                
                  Read more »
                
                  Video
                
                  Preparing to Accept Payments
                
                  Make your store ready with a payment gateway, merchant account, and SSL certificate.
                
                  Watch video »
                
                  Blog article
                
                  Preventing Ecommerce Credit Card Fraud: How to Protect Yourself from High Risk Transactions
                
                  It is a great time of year for ecommerce merchants, but it can also be a very dangerous time. Read on to learn how to identify fraudulent credit card orders!
                
                  Read more »
                
                  Video
                
                  Processing Your First Order
                
                  It’s time to check orders for accuracy, collect payments and prepare products for shipment.
                
                  Watch video »
                
                  Blog article
                
                  Product Image Mistakes Google Will Bust You For
                
                  Here are the 7 biggest Product Listing Ad don’ts for your product images.
                
                  Read more »
                
                  Blog article
                
                  Product Image Optimization Tips for Better SEO and UX
                
                  Product image optimization is often overlooked when it comes to SEO and driving ecommerce sales. Here are some great, easy tips to optimize your images.
                
                  Read more »
                
                  Webinar
                
                  Product Page Success | Tailoring Your Products for SEO and Shopping Feeds
                
                  Join Volusion's Shopping Feed guru, Adam Kirsch, and Ecommerce SEO expert, Kavi Kardos, for a free webinar to help you optimize your product pages and get your website in shape for maximum search engine exposure.
                
                  View replay »
                
                  Video
                
                  Putting the Final Touches on Your Store
                
                  Share your company’s story and policies, then create new informational pages and link to them from your navigation.
                
                  Watch video »
                
                  Case Study
                
                  RC Superstore Shopping Feeds Case Study
                
                  RC Superstore used Volusion's Shopping Feeds services to transform their Shopping Feeds into a stellar revenue stream. Learn how we increased their sales from Shopping Feeds by 305%!
                
                  Read more »
                
                  Webinar
                
                  SEO + PPC: So Happy Together
                
                  Join Volusion's marketing experts to discover why SEO & PPC are a match made in marketing heaven.
                
                  View replay »
                
                  Blog article
                
                  SEO Checklist for SMBs
                
                  Are you feeling overwhelmed with SEO for your ecommerce store? Download our SEO checklist for an overview of what you should be working on!
                
                  Read more »
                
                  Blog article
                
                  SEO Terms to Know
                
                  Feeling overwhelmed by all the search engine optimization terms floating around? Check out our SEO Glossary for a complete list to stay on top of your game!
                
                  Read more »
                
                  Webinar
                
                  SEO Tips Every Site Owner Should Know
                
                  Learn the basics about Search Engine Optimization
                
                  View slides »
                
                  Infographic
                
                  SEO for Ecommerce – How to Train for the SEO Games
                
                  To help you race ahead of the competition, we’ve created this infographic to serve as your SEO for ecommerce training guide.
                
                  View infographic »
                
                  Infographic
                
                  SEO for Ecommerce: Train for the Games
                
                  Learn tips about on-page optimization, content creation and algorithm updates to help your ecommerce site excel.
                
                  View infographic »
                
                  Guide
                
                  SMM Glossary
                
                  This handy glossary covers every social media term you need to know when running an online store.
                
                  Read more »
                
                  Blog article
                
                  Scalability: Growing Your Goods from Guppies to Goliath
                
                  Every business has the goal to grow larger, but traversing the path along the way can be tricky. Read on for tips on how to scale up your online store!
                
                  Read more »
                
                  Video
                
                  Setting Up Inventory
                
                  Learn how to organize your products, categories, and navigation to help shoppers find exactly what they need.
                
                  Watch video »
                
                  Video
                
                  Setting Up Tax and Shipping
                
                  Decide which delivery options you’ll offer your shoppers, then choose tax and shipping settings in a few simple clicks.
                
                  Watch video »
                
                  Infographic
                
                  Shifting Ecommerce Sales into Overdrive
                
                  Comparison Shopping Engines (CSEs) or shopping feeds, are steering the course for ecommerce.
                
                  View infographic »
                
                  Webinar
                
                  Shopping Feeds Success
                
                  Our trained specialists have all the information you need to improve your Google Shopping campaigns.
                
                  Watch video »
                
                  Webinar
                
                  Shopping Feeds Summer School: A+ Campaign Techniques
                
                  Learn how to troubleshoot and optimize your campaigns!
                
                  View replay »
                
                  Blog article
                
                  Social Media Terms to Know
                
                  When it comes to using social media for business, things can get a bit tricky! Especially when you don’t have a clue of what certain terms mean, so check out this handy social media glossary!
                
                  Learn more »
                
                  Video
                
                  Social Media and SEO: The Dynamic Duo of Ranking
                
                  Our informative video will teach you how to use social media and SEO to drive traffic & sales to your online store.
                
                  Watch video »
                
                  Webinar
                
                  Social Media for Ecommerce
                
                  Simple Ways to Build and Engage Your Audience​
                
                  View replay »
                
                  Blog article
                
                  Splash Pages: Great for Comic Books, Terrible for SEO
                
                  Splash pages may look great, but they are terrible for your online store's SEO. Read this post to learn why and discover alternatives for your business.
                
                  Read more »
                
                  Webinar
                
                  Start in September, Sell Through December
                
                  Join our team of experts as we tell you how to prepare your PPC campaigns for holiday success.
                
                  View replay »
                
                  Case Study
                
                  Tawni Haynes Pay Per Click (PPC) Case Study
                
                  Tawni Haynes provides high quality, unique clothing for woman directly from the designer herself.
                
                  Read more »
                
                  Video
                
                  The 5 Most Important Goals of Homepage Design
                
                  This week's video focuses on making your site as compelling as it can be.
                
                  Watch video »
                
                  Blog article
                
                  The Art of Using Animation in Your Store Design
                
                  Knowing when to use animated effects in your store’s web design is more art than science.
                
                  Read more »
                
                  Webinar
                
                  The Building Blocks of Paid Search Success
                
                  Learn about the building blocks of successful paid strategies in Google Adwords, Shopping Feeds, Facebook and Bing.
                
                  View replay »
                
                  Guide
                
                  The Handiest Guide to Facebook for Ecommerce
                
                  Use this guide to make sure you’re making the most of Facebook for your ecommerce site.
                
                  Download now »
                
                  Webinar
                
                  The Search Bar
                
                  Many ecommerce storeowners have questions when it comes to navigating the complex world of search engine optimization. The Search Bar is an SEO podcast hosted by Adrianne and Jacob, two of our resident SEO experts who will help answer some of those questions.
                
                  Learn more »
                
                  Video
                
                  The Three Most Simple (and Effective) Business Analysis Tools
                
                  Learn three main business analysis tools, designed to help you optimize your business.
                
                  Watch video »
                
                  Blog article
                
                  The Ultimate Ecommerce Guide for Stores in the Food Industry
                
                  Get best practices for design, SEO, social media and more, all tailored specifically to the food industry.
                
                  Read more »
                
                  Blog article
                
                  The Ultimate Guide for Websites in the Wedding Industry
                
                  With more brides planning their wedding online, the wedding industry is ripe for ecommerce success.
                
                  Read more »
                
                  Blog article
                
                  The Unseen Benefits of Responsive Web Design
                
                  After exloring the technology, trends and user experience behind the responsive design philosophy, today we explore the invisible benefits to SEO and other marketing campaigns.
                
                  Read more »
                
                  Webinar
                
                  Thinking Outside the Box: 5 SEO Strategies
                
                  Learn how to amplify your SEO efforts for long-term success.
                
                  View replay »
                
                  Webinar
                
                  Time Saving SEO Tips to Drive More Sales
                
                  Join Volusion's SEO experts to learn strategies to help boost your site visitors and revenue.
                
                  Register now »
                
                  Guide
                
                  Top 10 Comparison Shopping Engines
                
                  Learn how to navigate the top 10 CSEs and maximize your shopping feed success.
                
                  Download now »
                
                  Webinar
                
                  Top 10 Design Rules and When to Break Them
                
                  Learn when to bend, break and follow the rules to help improve your site and grow your business.
                
                  View replay »
                
                  Top 10 Enterprising Cities Nationwide
                
                  There’s an entrepreneurial boom happening all over the country and a few cities in particular are paving the way for small and medium sized business owners looking to start their next self-owned venture.
                
                  Read more »
                
                  Blog article
                
                  Top 5 Benefits of Affiliate Marketing
                
                  Not sure if affiliate marketing is right for your ecommerce store? Check out our blog post to get the scoop on what it is and what it's good for - read now!
                
                  Read more »
                
                  Video
                
                  Top 5 Reasons Why People Follow Your Brand on Social Media
                
                  Matt shares the top 5 reasons why people like and follow your brand on social channels.
                
                  Watch video »
                
                  Blog article
                
                  Troubleshooting The Google Merchant Center: Errors, Warnings and Notifications
                
                  Ever wonder how to resolve errors, warnings and notifications in the Google Merchant Center? Check out our guide to help you fix these issues.
                
                  Read more »
                
                  Case Study
                
                  Tula Hats Starter SEO Case Study
                
                  Tula Hats needed a boost - and we gave them one! Learn how our SEO team helped them improve their revenue from organic search traffic by 593% with an affordable Starter SEO package.
                
                  Read more »
                
                  Video
                
                  Twitter for Ecommerce: How to Market your Brand on Twitter
                
                  Learn how to use Twitter to promote your brand & reach your target audience in our new video on Twitter advertising and tweet crafting.
                
                  Watch video »
                
                  Blog article
                
                  Understanding PPC Match Types and When to Use Them
                
                  Learn about how pay-per-click match types can help increase the success and efficiency of your paid search campaigns.
                
                  Read more »
                
                  Webinar
                
                  Using Google Analytics to Grow Your Business​
                
                  Volusion’s team of marketing experts teach you how to use data to drive more visitors and revenue to your site.
                
                  View replay »
                
                  Blog article
                
                  Volusion Admin Terms to Know
                
                  Check out our glossary of common terms related to the Volusion Platform here!
                
                  Read more »
                
                  Webinar
                
                  Volusion SEO Live – Episodes 1-3
                
                  In case you missed our last editions of SEO Live, be sure to watch the full replay here as Kavi and Jacob discuss H1 tags, keywords and more.
                
                  View replay »
                
                  Webinar
                
                  Volusion SEO Live – Episodes 4-6
                
                  If you missed our most recent editions of SEO Live, watch the full replays here as Kavi and Jacob discuss 301 redirects, link building and more.
                
                  View replay »
                
                  Video
                
                  Volusion SEO Tips: Adding SEO to your Store
                
                  Meta keywords or on page content: what's more important? Tune in to our SEO basics video to find out!
                
                  Watch video »
                
                  Video
                
                  Volusion SEO Tips: How To Do Keyword Research
                
                  Watch our video to generate keyword ideas, discover new tools, & learn implementation strategies!
                
                  Watch video »
                
                  Video
                
                  Volusion SEO Tips: How To Find Blog Post Ideas
                
                  Writer's block? Get inspired with our video on how to find blog post ideas for your content marketing strategy now!
                
                  Watch video »
                
                  Video
                
                  Volusion SEO Tips: How To Use Google Analytics
                
                  Volusion's latest video on Google analytics will show how to leverage this powerful, data-tracking tool as part of your marketing and seo strategy.
                
                  Watch video »
                
                  Blog article
                
                  We Know What You Browsed for Last Month: 6 Tips for Remarketing Success
                
                  Remarketing is a common marketing strategy known to bring customers back to your website. Read to learn how you can take advantage of it for your site!
                
                  Read more »
                
                  Blog article
                
                  What is Bounce Rate?
                
                  Learn all you need to know about bounce rates
                
                  Read more »
                
                  Blog article
                
                  When Your Prices Can’t Compete: 5 Shopping Feeds Tactics
                
                  Are competitors overshadowing your comparison shopping engine campaigns with predatory pricing? Here are 5 shopping feed tactics for success when your prices can't compete.
                
                  Read more »
                
                  Blog article
                
                  Your Calendar for Holiday Web Design
                
                  Get on the right track with your holiday design preparations with this month-by-month calendar.
                
                  Read more »
                
                  Blog article
                
                  Your DIY Product Photography Resource Guide
                
                  If you're getting started in ecommerce, you'll want to check out this intro guide to product photos, why they're important, and how you can maximize them.
                
                  Read more »
Back to Menu

Back to Menu

Back to Menu

Back to Menu

Ecommerce Guides

Let us help you build & maintain your store.
