About
Our primary focus at Optimum7 is to provide clients with unique eCommerce and Digital Marketing solutions that can grow their online businesses. Technology is constantly evolving and out-of-the-box hosting solutions simply cannot keep up with the rapid changes. Consequently, this limits the growth potential of online businesses and it is the reason why Optimum7 offers custom programming and eCommerce development solutions that are tailored to the specific needs of our clients. Whatever your business needs to prosper, whether it is custom programming, web design, or marketing solutions like SEO and Content Marketing, Optimum7 can deliver.
We’re a passionately curious group of strategists, marketers, writers, coders, designers and technophiles who like big, actionable ideas. We never settle for “good enough.” We help you navigate the complexities and constant change of the digital landscape so you can attract more qualified prospects, convert more leads and close more sales.
Custom Programming Projects for Volusion:
Advanced Search - Allow your customers to find products with the specifications that they are looking for faster.. Advanced filters makes it easier for your customers to sort through thousands of items.
Pre-checkout Upsell - Increase your average order value by offering related products and accessories to users right before the checkout process. Your customers will be able to quickly add these items to their cart without leaving the shopping cart page to keep them focused on completing their order.
Custom Product Pages - We can create custom product pages or a custom display for product options that will improve your customers’ shopping experience and increase conversion rates by rearranging your product pages and product options.
Abandoned Cart Email Follow-up - Want to recapture missed conversions? If a user abandons their cart, this functionality uses their captured email address to send emails to encourage them to return and complete their purchase.
Ship to FFL - Perfect functionality for online firearm vendors, gun dealers that need to have customer orders shipped to a local FFL. FFLs can upload their licenses and customers can select a local FFL (Federal Firearms License Holders) when placing their online order. If their local FFL license is not on file, a link can be sent to the local FFL to upload theirs to expedite order processing.
Interactive Fit Finder - Help customers order the right size from the get go and avoid dealing with returns due to customers ordering the wrong size. Our interactive fit finder will display a recommend size on a per product basis based on the criteria entered by the user. Can be customized for apparel, electronics, and other product types.
Auto Update Cart - When you’re shopping online, automation is key. When a user is reviewing their cart before purchase they often make changes to products, product variations, and quantities. This functionality will automatically update the cart each time a user makes a change.
Marketing Services:
E-commerce SEO Services - Search Engine Optimization (SEO) improves the visibility of a website in the organic search engine results presented in Google and other search engines. Organic traffic is widely considered much more valuable than paid traffic as organic traffic is overall proven to more likely result in a conversion.
Marketing Strategy - The first step is always strategy. We help create a multi-channel online and offline marketing strategies that work in conjecture to achieve your business goals. At Optimum7, we have experience building strategies for companies of all sizes across a variety of different industries. We’ll help you create a scalable marketing strategy that aligns with your vision for your company.
Content Marketing - Content marketing is the process of regularly creating high-quality, shareable content aimed at attracting a particular audience. The basis of content marketing is the belief that fostering a relationship with your customers and helping them make informed purchasing decisions encourages them to reward you with their business and their loyalty.
PPC / Paid Search - Facebook Ads, Google Ads, LinkedIn Advertising, etc. are all forms of PPC advertising. Without proper setup and strategy, PPC can be a difficult undertaking. With the right framework and creative approach, PPC can yield incredible results in a short amount of time.
Email Marketing - One of the most cost effective forms of internet marketing, email marketing helps you engage your existing customer base on a regular basis in order to promote your products or services. Email marketing can also be a great way of generating valuable sales at a low cost!
Social Media Marketing - Social Media is one of the most disruptive technologies of our lifetime. At Optimum 7, we provide social media marketing complete with creation and tracking. Facebook ads, blog posts, scheduled press releases, and articles are all things that build brand recognition and loyalty giving you more opportunity to convert.
Influencer Marketing - Influencer marketing is a powerful short-term exposure tactic in which brands work with influential social media figures to get promoted to their followers. Social media influencers, depending on their niche, can deliver results with a single post, shoutout or similar piece of content.
Copywriting Services - Every business needs written content. Whether it’s webpage content, blog posts, landing pages, email copy, or sales materials, your business needs copy to communicate, inform, educate, and sell to your audience. If you find your staff scrambling to meet your copywriting needs because everyone is too busy to write that press release or blog post, it may be time to look for outside help.
Design and Development Services:
Volusion Development - Volusion is one of the most powerful eCommerce tools in the world. As a Volusion Certified Elite Expert we are one of the top eCommerce development companies trusted by Volusion. We have worked with clients of all sizes to unlock the full potential of their Volusion stores with custom programming, features, and theme development.
eCommerce Migrations - Outgrown your e-commerce platform? Is your current online shop lacking certain features or integrations? Changing eCommerce platforms may be the solution. However, it is a highly technical process that you’ll need outside help with to go smoothly. If you want to migrate to Volusion, contact us.
Landing Page Design - Creative, responsive, optimized, and mobile-friendly landing pages will lead to increased conversions. Here at Optimum7, we make the most of your web traffic potential by creating highly professional landing pages for our clients. Landing pages convert your potential customers to real-time shoppers and this is only done with professionally done designs.
ADA eCommerce Website Compliance for Volusion - ADA website compliance means reducing access barriers and providing reasonable accommodations to disabled consumers. Though some companies are mandated to be ADA compliant, more and more companies are optimizing their websites to be ADA compliant. Avoid steep penalties by auditing your website today to take a look into your web design, usability, and navigational menus.
Web Design - Your website may be the first impression consumers have of your company. Make a statement with our innovative web design services from UI/UX design, SEO optimization, custom programming, mobile responsive designs and more. Use your website to leverage your knowledge of your industry and emphasize the usefulness of your products. Our team of designers can elevate your current design while keeping your company vision in hand.
Custom Software Development - Software development is the backbone of any established company. We offer custom software solutions to help our customers streamline their business processes, improve efficiency, and increase ROI. Our team of programmers and developers will analyze your technology needs and strategize a custom plan tailored to your business. Our development services cater to various software development requirements such as QA optimization, SaaS solutions, and product development. Do not miss a beat as you compete with thousands of businesses by adding one of our 700 custom functionalities that have produced an 80% average increase in ROI.
