CASE STUDIES - Hodges Marine
Hodges Marine
Hodges Marine saw an increase in visits, conversions and revenue after working with Studio's Creative Services team on their design.
Grow Your Business
OVERVIEW
Hodges Marine let their customers’ behavior drive the design of their site.
Hodges Marine provides a variety of high-quality marine and fishing products, including fish finders, underwater lighting gear and marine radar systems. Their focus on quality products from the best marine brands have established the company as a leader in the industry.
Website
www.HodgesMarine.com
Design Package
Theme Design
Customer Since
2007
Primary Goal
Increase conversions
Results
+47%
In overall traffic
+13%
In conversion rate
+74%
In revenue
Hodges Marine wanted Studio’s help catering to their shoppers’ behavior and increasing conversions.
Challenges
With their old design, Hodges Marine noticed a lot of customers had trouble finding the specific products they were looking for. This was clearly hurting sales conversion and the new design needed to include a clean structure and intuitive navigation. The site also needed to establish their longevity and dedication to the industry right off the bat.
Our Approach
Knowing how customers interacted with the website gave tStudio's design team valuable insight, allowing them to create a site that would be useful and simple to use. The result: a clean, easily navigable store that made more sales.
Specifically, Studio focused on:
- Featuring the search area in the header for easier access across devices
- Making it easy for customers to find the products they’re looking for
- Highlighting popular brands for another way to find products
Free 14 Day Trial
Start Selling Today
We've got everything you need to build, sell and grow your very own online business
Start For Free
