CASE STUDIES - XK Glow
XK Glow
XK Glow worked withStudio's Creative Services team to create a responsive site that all shoppers could easily use.
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OVERVIEW
With the rising popularity of mobile devices, XK Glow approached Studio for a modern, responsive redesign of their store.
XK Glow is a leading provider of LED products in the transportation industry, providing unique lighting solutions for motorcycles, decorative lights on automobiles, marine lights and even LED systems that can be controlled with a smartphone. Their products are known for making a statement, so their site needed to make a statement, too.
Website
www.XKGlow.com
Design Package
Custom Design
Customer Since
2010
Primary Goal
Modern, responsive site
Results
+47%
Increase in total revenue
+134%
Increase in mobile transactions
+88%
Increase in traffic
XKGlow needed to go responsive to serve the mobile market - so they approached Studio's Creative Services team for a reenergized, modern site.
Challenges
With the rise in mobile-based shopping, XKGlow decided this was the perfect opportunity to modernize their site and brand. Because current website trends favor bright, clean designs, Studio's design team needed to balance incorporating a dark and modern feel to showcase products with projecting a trustworthy, credible look for a great shopping experience.
Our Approach
Studio's Creative Services team created a custom design with a few main goals: modernizing the brand, creating a feel that matches the energy of the products and relating to various industries due to the flexible application of the LED lights.
Specifically, Studio focused on:
- Creating a look and feel that reflects how the products are used
- Emphasizing quality and credibility
- Modernizing the store to allow easy mobile access
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